Social Media Marketing: How To Turn Satisfied Customers Into 'Brand Advocates' - Forbes
This is a guest post by Rob Fuggetta, founder and CEO of Zuberance and author of Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force. He tweets @robfuggetta. Content is a vital part of marketing, but “feeding the content beast” is expensive and time consuming. According to Curata’s “B2B Marketing Trends Survey 2012 Report,” the top three challenges of content marketing are: creating original content; having time to create it; and finding high-quality content. With 28%