1. Articles in category: Search Marketing

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    1. How to Read an Interviewer’s Mind and Ace the Interview

      The main reason job seekers fear and fail at interviews is that they are attempting to read the interviewer’s mind then give answers they think the interviewer wants to hear. This mind-guessing game will not work and is destined to fail. Most interviewers will use Behaviour-based interview questions to find candidates who will fit the job, fit the team, and fit the company. These are open-ended questions designed to drill down and uncover evidence of the competencies needed for the position. Whi
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    2. Building Your Personal Brand Through Your Social Career Strategy

      Building Your Personal Brand Through Your Social Career Strategy
      Please welcome special guest blogger, Heidi Lorenzen, President of Marketing Moksha, who’s turning her extreme marketing knowledge to helping us think about how to use social media to shape your personal brand. Heidi and I are giving a free webinar on this subject soon, so join us for this too! “Social business” is a buzz-phrase increasingly used today to describe the transformed way business is being conducted in our global, connected, transparent, always-on, and “flat” world we live in. Adding
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      Mentions: American Express
    3. Building Content Marketing Strategy - 10 Steps

      Building Content Marketing Strategy - 10 Steps
      As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Not that it is not useful or powerful, on the contrary. However, I think the term has been overused and misunderstood. Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. In this post I’ll cover why content marketing is so important today and I will provide some practical advice about how to be good at content marketing. The new buying process T
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    4. What Do LinkedIn Skill Endorsements Really Mean? - Business 2 Community

      What Do LinkedIn Skill Endorsements Really Mean? - Business 2 Community
      What Do LinkedIn Skill Endorsements Really Mean?Business 2 CommunityLinkedIn describes a skill endorsement as being “a great way to recognize your 1st-degree connections' skills and expertise with one click.” The endorsements can also be reciprocal in that they “let your connections validate the strengths found on your own ...
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      Mentions: LinkedIn
    5. Right Title, Wrong Job - Spark Hire

      Right Title, Wrong Job - Spark Hire
      Many job seekers may see a job posting they like and fall in love. It may look like a great job posting upon first glance, but if you’re not right for it chances are that potential employer will never see your application. Consistently applying to the wrong job is a waste of time for job seekers, potential employers, and a frustrating experience for all parties. Job seekers need to be looking at and applying to the right job posting, not just the right title. An article from Business Insider say
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    6. 3 Assumptions You Should Never Make About Your Resume

      Job seekers make assumptions about many aspects of their job search that may be wrong (for example, last week’s bad assumptions about job interviews). And making wrong assumptions can mean a longer job search. Bad Assumptions About Your Resume Even a fabulous resume won’t land you a job, but a poorly done resume will cost you opportunities. These are the three worst assumptions I see job seekers making about their resumes, and what you may be able to do instead. 1. Your resume will be seen. Thes
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    7. 3 reasons to create ‘social physicians’ at your community hospital | Articles

      3 reasons to create ‘social physicians’ at your community hospital | Articles
      3 reasons to create ‘social physicians’ at your community hospital Learn three easy ways to get started. By Stacy Carter | Posted: May 16, 2013 DataSource: The requested DataSource 5f4ce871-9abc-4ec7-89fd-43fb6c737f57 is not accessible. Printer Friendly Version Email A Friend Tweet With the increasing popularity of social media, your physicians, too, can start using social media to engage with patients and to offer themselves as a resource to the community. "Physicians have limited time and some
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    8. Add common misspellings to LinkedIn Profile - Job Search News

      Job Search News The Job-Hunt.org Blog Online Job Search: * Online Job Search Tutorial * Find Jobs Online * Create Your Internet Resume * Protect Your Privacy * Choose and Use Job Boards (smartly and safely) * Career Changer's Guide to Careers * Most Popular Careers by State * Avoid the Job Scams * Survive Being Laid Off * Online Job Search Guide - more articles to help you succeed at your job search Add Misspellings to Your LinkedIn Profile December 4th, 2008 by Susan P. Joyce I’ve been bugging
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      Mentions: Susan P. Joyce
    9. 6 free tools for creating a dynamic CV - JobisJob Blog

      6 free tools for creating a dynamic CV - JobisJob Blog
      With more and more job applications made online and everyone down to your Granny connected on LinkedIn, CVs are evolving rapidly. The days of pen and paper are over, and personal brand building is getting creative. If you want to add a bit of electronic spice to yours, why not use one of the following tools for creating a dynamic or infographic CV? Vizualize.me – list ok 6 free tools for creating a dynamic CV list ok 6 free tools for creating a dynamic CV list ok 6 free tools for creating a dyna
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      Mentions: CVS
    10. Herd Wisdom Blog » Blog Archive How To Make Your Job Posting Seductive On Different Social Networks

      Herd Wisdom Blog » Blog Archive How To Make Your Job Posting Seductive On Different Social Networks
      Now that you know what job seekers look for in online listings, you can start thinking about how to tailor your job posting for specific social networks. The biggest social networks you need to develop seductive job postings for are Facebook, LinkedIn, Pinterest, Google+, Twitter and YouTube. That might seem like a lot to handle, but having an effective presence on all those sites will help you fill critical openings in a flash. Check out our tips for refining your job posting for each of these
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      Mentions: Pinterest LinkedIn
    11. Peters-Fox Blog |

      Peters-Fox Blog |
      Here’s a post from one of our favourite writers Phil Welch – he often helps us create great work for our clients – and he’s also very interesting. With the inexorable rise of first Facebook, then Twitter, LinkedIn and plenty more, there’s a massive audience of potential job candidates now using social media. So, if you’re a recruiter and you’re not using them, you’re missing out. We’ve been meaning to start this blog for a long time… Here we’ll share our thoughts on topics we really care about –
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      Mentions: LinkedIn
    12. Success through Onsite-Offsite Blogging

      Success through Onsite-Offsite Blogging
      Simple as it is, few companies implement this strategy. The three enormous benefits of onsite-offsite blogging: * Vast improvement in SEO. When your articles are published on high authority, relevant blogs, you should be able to include a link back to your website. These backlinks are strong ranking factors for Google and other search engines. * Greater reach to your target online audience. Your articles on other blogs will be seen and shared by new readers. Guest authors writing on your blog wi
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    13. #SocialSkim: A Real Kitchen (and Social Media) Nightmare, Facebook Fan Value, Pinterest Stress

      #SocialSkim: A Real Kitchen (and Social Media) Nightmare, Facebook Fan Value, Pinterest Stress
      This week, a Scottsdale bakery made social headlines. Find out why. And get to know the (new) value of a Facebook Like, how brands can use SnapChat, how to set up marketing analytics, and why preppies want to give the homeless a makeover. Read the full article at MarketingProfs
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      Mentions: Social Media Reddit
    14. Transforming Your Social Recruiting Effectiveness

      Transforming Your Social Recruiting Effectiveness
      Leave a reply Tomigo is a social recruiting platform that helps recruiters and HR departments leverage employees’ social network connections to hire top talent. We’re hosting guest blogger Tony Restell, a respected commentator on online recruitment. By Tony Restell, Founder of Social-Hire.com Tony restell If there is one field that is set to benefit from the mass adoption of social media, it surely has to be Recruiting. It is now completely e
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    15. Finding a Job in Canada: What You Need to Know

      Finding a Job in Canada: What You Need to Know
      More than ever, Canada is in need of qualified workers in a range of professions. From nurses to miners, food servers to IT professionals, employers in Canada are increasingly looking beyond their own borders to meet their employment needs. When living abroad, finding a job in Canada can seem like a daunting task. Thankfully, a few tips can help demystify the process, and with a little luck you could be on your way to a new life and career in Canada! Step 1: Know the Job Market Before looking fo
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    16. Redefining Tech Recruiting; Dice “Unlimits” the Search for Tech Talent with Open Web

      Redefining Tech Recruiting; Dice “Unlimits” the Search for Tech Talent with Open Web
      Posted In Press Releases Tags: open web, recruiting tool, scot melland, social media, sourcing Comments Off Open Web taps the social web creating the most efficient way to find and recruit technology professionals NEW YORK, January 30, 2013 – Dice is unveiling a new recruiting tool that redefines efficiency by transforming the way employers find qualified candidates for tech jobs. Dice’s Open Web^TM searches ap
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    17. Social Media’s Role in Recruiting [infographic]

      Social Media’s Role in Recruiting [infographic]

      Social Media’s Role in Recruiting Shala Marks | March 5, 2013 | social At some point in our lives, we all have to look for jobs (some on more occasions than others). Although this task is something everyone does, we all go about completing it differently. Some people prefer to look at job boards, others stick to word-of-mouth and referral tactics. Yet, did you know that 79 percent of job seekers are likely to use social media in their job search? This is the case, according to the infog

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    18. Pinterest for recruiting

      Only 10-20% of employees are looking for new opportunities actively, so you need to find the way to reach the non-active candidates. Up to 60% of candidates drop off at the first step of application process, so your candidates are not getting the best experience. There are thousands of applications, so you are not sure that you reject the wrong candidates and choose the best one for some position. Recruitment stats So start using Social recruiting The most important thing is reaching target audi

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    19. 7 Key Mistakes to Avoid in Social Media Recruiting

      7 Key Mistakes to Avoid in Social Media Recruiting

      Tweet No Comments | posted by amy | in Facebook Recruiting, Social Recruiting, Twitter Recruiting The vast expansion of social media has created a tremendous impact on our culture and the way we do business. From social networking to recruiting, social media has changed the manner in which employers market their companies and recruit their best hires. It only makes sense with millions of people communicating through social media daily to ta

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    20. LinkedIn Bans Prostitution And Escort Services

      LinkedIn Bans Prostitution And Escort Services

      Social News DailyLinkedIn Bans Prostitution And Escort ServicesSocial News DailyLinkedIn encourages professionals from all walks of life to use its social enterprise solutions. From McDonald's cashiers to Fortune 500 executives the network is literally for everyone. Well … everyone except for prostitutes and escorts. The social network ...

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